Too weird to live, but too rare to die.

The Norma is inspired by the Norma EG-421, a rather obscure Japanese made guitar from the glorious 1960s guitar explosion. Original examples are somewhat rare nowadays, and they sadly suffered from their low selling price, so some of the parts and specs are not what you could call "premium."

Even still, the quirky '1960's cartoon devil' styling of the Norma is striking, and we felt this design deserved the 'boutique' release it always deserved..

Make it your own in any way you can dream up. Simplify it with one pickup, or throw even more switches on it. Why not?

Specs/Features

Available in 25.5", 24.75" or Baritone Scale Lengths

Also available as 12 string or Lefty

"Custom Shop" Version:

- Custom neck made to your specs (spec choices, binding, inlays etc. will affect price)

Visit NECKS PAGE for more info.

- Custom Alder, Poplar, or Pine body - your choice of routing and pickup/electronics layout

- pickups and hardware of your choice

- Offset or Dynamic vibrato or Hardtail

- Standard Features: 3 pickup on/off switches and strangle switch on treble side upper control plate, volume, tone, input jack

- Different plate and pickguard styles available

- Your choice of any nitro or poly finish

Starting Price for Custom Shop Version: $2000

(price will be calculated based on complexity and cost of parts and specs requested)

"Texas Classics" Version:

- Pre-made neck with set specs (either 9.5" or 12" radius, C shape, Med nut width) - reshaped and finished in house, frets dressed, edges rolled, given the same treatment as custom shop neck.

Visit NECKS PAGE for more info.

- Custom alder body - selected routing options/layouts

- Standard, non-boutique pickups

- Standard non-boutique hardware

- Simplified wiring

- Your choice of any nitro or poly finish

Starting Price for TX Classics Version: $1800

(price will be calculated based on complexity and cost of parts and specs requested)

"Artisan" Version:

- Custom-made neck by Polo Guitars USA / Feelgood Guitars USA. Artisan necks include:

Quartersawn maple or other QS wood of choice
Carbon Fiber reinforcement rods for enhanced lifelong stability
Stainless Steel frets -- Effectively removes refrets from your guitar's lifetime
Expanded binding materials - multi-ply, colored pearloid, tortoloid, herringbone, solid colored, multi-colored pearloid speckle, and MORE.
Expanded inlay materials - Luminlay, colored pearloid, solid colored, tortoiseshell, turquoise, Dichrolam, faux marble, and MORE!
Any headstock shape of your choice--including off menu shapes for no upcharge (we will NOT copy trademarked headstock shapes, so don't ask)
Unbleached polished bone nut or other material of your choice (Brass, TUSQ, White Corian, etc.)
All options and profiles included at Custom Shop level--and then some!

Visit NECKS PAGE for more info.

- Custom made body to your specs -- design changes welcome

- Artisan high-access contoured neck and body heel

- Your choice of routing, specs, pickups, hardware, pickguard shape, etc. Visit PICKUPS PAGE and HARDWARE PAGE for more info.

- Your choice of any nitro or poly finish

Starting Price for Artisan Version: $3000

(price will be calculated based on complexity and cost of parts and specs requested)

Request a Custom Build Quote

First name

Last name

Body Shape

Build Tier?

Pickups / Controls: (number and style of pickups, wiring/controls layout. Include brand and model name if you have a preference. Write 'standard' for the style of pickups and wiring that appear on the site example. ALSO keep in mind parts affect price)

Bridge / Vibrato / Tuners / Hardware: (Include preferred brand/model if you have one or we can pick what we think is best ALSO keep in mind these parts affect the final price)

Neck Specs: (wood choices, back profile, fret size, fretboard radius, inlay style, finish, etc.. The more detail the better!) If unsure on the finer measurements, tell us your favorite guitar neck youve felt and we can "clone" those specs

Headstock Shape

Nitro or Poly Finish?

Relic / Aging Level

Finish: (color(s) and type of paint)

Headstock Finish

Pickguard Material

Knobs/Plastics Color

Hardware Color

Special Requests, Additional info, or Questions (off menu requests, pickguard/plate layout changes, different scale lengths, mashups etc.)

Upload reference photos (finishes/colors, parts, electronics, wiring diagrams, etc.)

I understand the purchase process / terms from the Read Me/FAQ Page

Headstock Shapes

We offer 5 main headstock shapes, shown below. Any of the above body shapes can be made in a 12 string configuration using the "Hockey Stick" shape, which is also available in a 3x3 shortened version for 6 string builds on request.

Specs/Features

Request a Custom Build Quote

Headstock Shapes We offer 5 main headstock shapes, shown below. Any of the above body shapes can be made in a 12 string configuration using the "Hockey Stick" shape, which is also available in a 3x3 shortened version for 6 string builds on request.

Headstock Shapes

We offer 5 main headstock shapes, shown below. Any of the above body shapes can be made in a 12 string configuration using the "Hockey Stick" shape, which is also available in a 3x3 shortened version for 6 string builds on request.